Retail
BoConcept Flagship Store
Shanghai, China
I designed BoConcept’s first new concept stores in China. Located at one of Shanghai’s most upscale shopping areas, Xintiandi, this flagship combines Danish design with the Chinese aesthetic, and served as the template for the brand’s retail expansion throughout China.
Xintiandi Pop up installation
Shanghai, China
Inspired by clouds, I used a neutral palette for this retail space, to allow a rotating series of smaller brands their first retail presence.
